Google has brought some new thinking into the tech world but they seem to be slipping into the traditional big company mentality. A CNET reporter used Google's own search engine to find out lots of personal, yet public, information about Google CEO Eric E. Schmidt.
Last month, Elinor Mills, a writer for CNET News, a technology news Web site, set out to explore the power of search engines to penetrate the personal realm: she gave herself 30 minutes to see how much she could unearth about Mr. Schmidt by using his company's own service. The resulting article, published online at CNET's News.com under the sedate headline "Google Balances Privacy, Reach," was anything but sensationalist. It mentioned the types of information about Mr. Schmidt that she found, providing some examples and links, and then moved on to a discussion of the larger issues. She even credited Google with sensitivity to privacy concerns.
When Ms. Mills's article appeared, however, the company reacted in a way better suited to a 16th-century monarchy than a 21st-century democracy with an independent press. David Krane, Google's director of public relations, called CNET.com's editor in chief to complain about the disclosure of Mr. Schmidt's private information, and then Mr. Krane called back to announce that the company would not speak to any reporter from CNET for a year.
Has everybody's favourite tech company turned into the tech company everybody hates?
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