LOS ANGELES, Aug. 23 - With the last of the summer blockbusters fading from the multiplex, Hollywood's box office slump has hardened into a reality that is setting the movie industry on edge. The drop in ticket sales from last summer to this summer, the most important moviegoing season, is projected to be 9 percent by Labor Day, and the drop in attendance is expected to be even deeper, 11.5 percent, according to Exhibitor Relations, which tracks the box office.
They give a few reasons why people are staying away and surprisingly piracy and file-sharing is never mentioned. Some of their reasons for people not going to the movies:
- a failure of studio marketing
- high petrol prices
- commercials before the movie
- mobile phones annoyances
- recent movies have been fairly crap
- high ticket prices, cheaper to rent a DVD at home
- high, or rather criminally high, prices for popcorn and drinks
It seems the movie studios are starting to cotton on to the idea that making crap movies does not pay off:
At Universal, Mr. Shmuger said he intends to reassert "time and care and passion" in movie production. Some of his own summer movies, he conceded, should never have been made.
He declined to name them.