Wednesday, December 07, 2005

Hoo-fucking-ray!

As if there wasn't enough ads in movie theatres now, some idiots want to put even more ads in...
Moviegoers should get used to those ads shown as they settle into their seats.

Ad forecasters at ZenithOptimedia said on Monday that spending on in-theater ads, usually shown before the trailers, rose by 18% this year to $400 million and likely will go up by about 15% each year through 2008.

Driving growth is digital projection that makes it easy to change ads or target ads to different audiences, says Tim Jones, CEO of ZenithOptimedia's U.S. operations. "That's directly attributable to the medium becoming more digital. It gives advertisers more options and affordability from a production standpoint."

Excuse me, but if they are going to go hard on thrying to get more advertisers into theatres, why can't they bring the prices of tickets and, more importantly, popcorn down a bit. It is all about acceptable trade-offs, I'll sit through more ads if the popcorn comes for free.

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