I ask you? What is wrong with that ad campaign? Bloody has never been an offensive word and never will. It is even used on the news all the time to describe their favourite terrorist events in Iraq, Afghanistan or Bloody-Hellistan.
I think the ad campaign is a pretty good one. The last lot were a bit odd and seemed to be for the ADD kids in the US, this one seems more welcoming. Flamin' heck, I'd be encouraged to go to Australia if I wasn't already here.
Anyway, why do people get so riled up about the usage of a few choice words? If you have never listened to George Carlin's stand up routine on the 'Seven Dirty Words', I can heartily recommend it. Here are some excerpts:
There are some people that aren't into all the words. There are some people who would have you not use certain words. Yeah, there are 400,000 words in the English language, and there are seven of them that you can't say on television. What a ratio that is. 399,993 to seven. They must really be bad. They'd have to be outrageous, to be separated from a group that large. All of you over here, you seven. Bad words. That's what they told us they were, remember? 'That's a bad word.' 'Awwww.' There are no bad words. Bad thoughts. Bad Intentions.
Shit, Piss, Fuck, Cunt, Cocksucker, Motherfucker, and Tits, wow. Tits doesn't even belong on the list, you know. It's such a friendly sounding word. It sounds like a nickname. 'Hey, Tits, come here. Tits, meet Toots, Toots, Tits, Tits, Toots.' It sounds like a snack doesn't it? Yes, I know, it is, right. But I don't mean the sexist snack, I mean, New Nabisco Tits. The new Cheese Tits, and Corn Tits and Pizza Tits, Sesame Tits Onion Tits, Tater Tits, Yeah. Betcha can't eat just one. That's true I usually switch off . But I mean that word does not belong on the list.
And we mentioned shit earlier, of course. Two of the other 4-letter Anglo-Saxon words are Piss and Cunt, which go together of course. But forget about that. A little accidental humor there. Piss and Cunt. The reason Piss and Cunt are on the list is that a long time ago certain ladies said 'Those are the two I am not going to say. I don't mind Fuck and Shit, but P and C are out. P and C are out.' Which led to such stupid sentences as 'OK, you fuckers, I am going to tinkle now.'
The additions to the list. I found three more words that had to be put on the list of words you could never say on television, and they were fart, turd and twat, those three.
Fart, we talked about, it's harmless It's like tits, it's a cutie word, no problem. Turd, you can't say but who wants to, you know? The subject never comes up on the panel so I'm not worried about that one. Now the word twat is an interesting word. Twat! Yeh, right in the twat. Twat is an interesting word because it's the only one I know of, the only slang word applying to the, a part of the sexual anatomy that doesn't have another meaning to it. Like, ah, snatch, box and pussy all have other meanings, man. Even in a Walt Disney movie, you can say, We're going to snatch that pussy and put him in a box and bring him on the airplane. Everybody loves it. The twat stands alone, man, as it should.