Detroit's Midsize SUV Problem
It's not just the mammoth SUVs that are suffering. The once-powerful midsize segment is also dwindling as gas prices rise and boomers age
In the 1990s, NASCAR dads and soccer moms ditched their minivans for hauling kids and groceries and flocked instead to mid-sized, truck-based sport utility vehicles such as the mega-selling Ford Explorer and Chevy Trailblazer. That was great for Ford (F) and General Motors (GM), who minted money to the tune of $6,000 to $10,000 of profit per vehicle depending on incentive.
Excuse me? A Ford Explorer is a midsize SUV? No wonder the US needs as much oil as they can get their invading hands on.