Thursday, July 20, 2006

Are we (collectively) THAT stupid?

What is it with movies being advertised "only in cinemas, August 7th".

Do cinema promoters really think people are so stupid to believe that the movie will ONLY be in cinemas? Do they think that people will swallow that movie executives will choose to miss out on the extra revenue from DVD sales?

Obviously they get away with it, because technically the movie WILL only be in cinemas on that particular day, and a number of days after that too. At least for 3-6 months before it is time to release the "Director's Cut Special Edition DVD" of the movie, which, incidentally is practically identical to the theatrical release, but that's a whole other topic...

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