It seems that absolutely every product on the market these days is going pink in support of or raising money for breast cancer research. There is bottled water, MP3 players, t-shirts, lighting, hair products, chcoclate biscuits, soft toys, etc.
And now even portable storage devices are going pink...
Just weeks after Western Digital colorized its Passport line of external hard drives, the firm is at it once more with a metallic pink iteration. This particular unit, however, promotes something a bit more important than your obsession with nightly backups, as WD has pledged to donate an undisclosed amount of cash to the National Breast Cancer Foundation for each one purchased from now until February 29, 2008. The drive comes stocked with 250GB of space, gets its juice directly from your USB port and is available now for $199.99 for those interested.
The pink wave that is flooding into all consumer products may just be a good marketing move by companies looking to cash in on those that are considered to be the most consumerist of the sexes, females. The companies make a good PR move, increase their profits a bit and keep their shareholders happy.
The bad side to this obvious manipulatiopn of our consumerist culture is that other cancers are being left out of the research funding pie, even though they affect just as many lives.
What I want to know is when the brown coloured products are going to start appearing to raise money for prostate cancer research. Prostate cancer affects more men than breast cancer affects women. In Western Australia alone, the incidence of protate cancer is approx. 120 cases per 100,000 population and the incidence of breast cancer is approx. is 115 cases per 100,000 [abs.gov.au]. Yet breast cancer receives more publicity and more funding. In 2004, the Federal Government gave $6.4 million to breast cancer research and only $2.5 million to prostate cancer research [National Health and Medical Research Council].
With Movember starting tomorrow, hopefully a whole heap of guys growing bad porn moustaches might start to even up this skewed playing field. If you can, flick some coin to two of my friends that are growing a mo':
- Nick - Member No: 91097
- Dale - Member No: 66071